Affiliate Disclosure & Editorial Independence

Complete transparency about our business model, affiliate relationships, and unwavering commitment to editorial independence in all our flower delivery reviews and recommendations.

Last Updated: January 2025

Our Commitment to Transparency

At Florize, we believe complete transparency is essential to maintaining your trust. This disclosure explains exactly how our business operates, how we generate revenue to fund our comprehensive testing, and most importantly, how we maintain absolute editorial independence in all our reviews and recommendations.

Key Transparency Principles

  • Editorial Independence: Our testing methodology and recommendations are never influenced by commercial relationships
  • Real Testing: All flowers are purchased with our own money, never provided free by services
  • Honest Reviews: We publish negative reviews when testing results warrant them
  • Clear Disclosure: Affiliate relationships are disclosed on every relevant page
  • Consumer Focus: Your interests always come first in our recommendations

How Affiliate Marketing Works

What Are Affiliate Programs?

Affiliate marketing is a common business model where companies pay commissions to websites that refer customers to their services. When you click through from our site to a flower delivery service and make a purchase, we may earn a commission from that sale.

How This Benefits You

This partnership model allows us to:

  • Provide comprehensive, free comparisons and reviews
  • Fund extensive testing operations across dozens of services
  • Maintain a team of expert reviewers and analysts
  • Regularly update our testing to ensure accuracy
  • Offer detailed, unbiased recommendations at no cost to you

You never pay more when using our links. In fact, many services offer exclusive discounts through affiliate partnerships that can save you money.

Editorial Independence Guarantee

Our Ironclad Independence Commitments

Services cannot pay for better rankings or reviews. Our testing methodology, evaluation criteria, and recommendations are determined solely by performance data and consumer value.

Specific Independence Measures:

  • Anonymous Testing: All orders placed without service knowledge using different customer profiles
  • Self-Funded Testing: Every flower order purchased with our own money, never provided free
  • Standardised Evaluation: All services evaluated using identical criteria regardless of affiliate status
  • Negative Reviews Published: Poor performing services receive honest negative reviews
  • Ranking by Merit: Services ranked solely on testing performance, not commercial value
  • Editorial Firewall: Testing team operates independently from business development

What This Means for You

When you read our reviews, you can trust that:

  • Rankings reflect genuine testing performance, not payment arrangements
  • Negative aspects are highlighted when they exist
  • Recommendations prioritise your needs over our revenue potential
  • Services without affiliate programs receive fair evaluation
  • Our "Best" designations are earned through superior performance

Current Affiliate Relationships

As of January 2025, Florize has affiliate partnerships with the following flower delivery services reviewed on our site:

Affiliate Partners

  • Interflora - Commission rate: 3-8% depending on order value
  • Bloom & Wild - Commission rate: 5-10% depending on subscription type
  • Prestige Flowers - Commission rate: 8-12% on completed orders
  • Arena Flowers - Commission rate: 6-9% on qualifying purchases
  • Flowerbx - Commission rate: 4-7% on premium arrangements

Commission rates vary based on order value, customer type, and promotional periods. These partnerships were established after initial testing confirmed service quality.

Non-Affiliate Services

We also review services with whom we have no commercial relationship, including:

  • Wild at Heart - No affiliate relationship
  • Next Flowers - No affiliate relationship
  • Serenata Flowers - No affiliate relationship
  • Flying Flowers - No affiliate relationship
  • The Real Flower Company - No affiliate relationship

These services receive identical testing methodology and fair evaluation regardless of lack of commercial partnership.

Regulatory Compliance

UK Advertising Standards Authority (ASA) Compliance

Florize fully complies with UK advertising standards requiring clear disclosure of commercial relationships. We follow ASA guidelines for affiliate marketing disclosure and ensure all promotional content is clearly identified.

FTC Guidelines Adherence

Although primarily UK-focused, we also adhere to US Federal Trade Commission guidelines for affiliate disclosure, ensuring international visitors receive appropriate transparency.

GDPR and Data Protection

When you click affiliate links, some services may receive basic referral information to track conversions. This data sharing is covered in our Privacy Policy and complies with GDPR requirements.

Identifying Affiliate Links

How We Mark Affiliate Links

For complete transparency, we identify affiliate links in several ways:

  • HTML Attributes: Affiliate links include rel="nofollow sponsored" attributes
  • Page Disclosure: Every page with affiliate links includes disclosure text
  • Comparison Tables: Service comparison tables note affiliate relationships
  • Review Pages: Individual service reviews clearly state affiliate status
  • Button Text: Some affiliate links may be marked with "Affiliate Link" notation

What Happens When You Click

When you click an affiliate link:

  1. You're redirected to the service's official website
  2. The service may place a tracking cookie to attribute your purchase to us
  3. If you complete a purchase, we earn a commission
  4. You pay the same price - no additional cost
  5. Your experience with the service is identical to direct visits

Quality Assurance & Monitoring

Ongoing Independence Audits

We regularly audit our editorial processes to ensure affiliate relationships never influence our content:

  • Quarterly Testing Reviews: Independent verification of testing methodology consistency
  • Ranking Analysis: Regular analysis to ensure rankings reflect performance, not revenue potential
  • Editorial Guidelines: Strict internal guidelines preventing commercial influence on content
  • Team Training: Regular training on editorial independence and ethical review practices

Reader Feedback Integration

We actively monitor reader feedback and user experiences to validate our testing results and ensure our recommendations remain accurate and valuable.

Questions or Concerns?

We welcome questions about our affiliate relationships, testing methodology, or editorial independence. Transparency is fundamental to our mission, and we're happy to discuss our practices in detail.

Contact Our Editorial Team

Questions about testing methodology, editorial independence, or specific review concerns.

Email: hello@florizeflowers.com

General Inquiries

General questions about our business model, affiliate relationships, or site policies.

Email: hello@florizeflowers.com

Contact Us Learn About Our Methodology

Disclosure Updates

This affiliate disclosure is updated whenever we establish new partnerships or change existing arrangements. The "Last Updated" date at the top of this page reflects our most recent review.

We notify readers of significant changes through:

  • Updated disclosure text on this page
  • Notification on affected review pages
  • Email notification to newsletter subscribers (if applicable)

Your trust is our most valuable asset - we're committed to maintaining it through complete transparency and unwavering editorial independence.