About Florize Flowers
The UK's most trusted independent source for flower delivery comparisons, reviews, and expert recommendations.
Our Mission & Company Story
Florize Flowers was founded with a simple mission: to help UK consumers navigate the increasingly complex world of online flower delivery services. As passionate flower enthusiasts and consumer advocacy experts, we recognised that choosing the right flower delivery service could make the difference between a perfect celebration and a disappointing experience.
Our journey began when our founder, frustrated by inconsistent flower quality and unreliable delivery experiences, decided to systematically test every major UK flower delivery service. What started as personal research evolved into the comprehensive testing platform that Florize represents today.
We believe that everyone deserves beautiful, fresh flowers delivered reliably and at fair prices. Whether you're celebrating a milestone, expressing sympathy, or simply brightening someone's day, our expert comparisons ensure you choose the service that best meets your specific needs and budget.
Our Values
- Independence: We purchase all flowers with our own money and maintain complete editorial independence
- Transparency: Clear disclosure of our testing methods and business relationships
- Expertise: Deep knowledge of floriculture, logistics, and customer service standards
- Consumer Focus: Every recommendation prioritises customer value and satisfaction
What Makes Us Different
- Real Testing: Genuine orders placed as regular customers
- Comprehensive Analysis: Beyond flowers - we evaluate the complete experience
- UK Specialisation: Deep understanding of British market and preferences
- Regular Updates: Continuous retesting to ensure accuracy
Our Rigorous Testing Methodology
Our comprehensive evaluation process ensures that every recommendation is based on real customer experience rather than marketing claims or superficial assessments.
Phase 1: Service Research & Selection
We begin by identifying all major UK flower delivery services through market research, customer feedback analysis, and industry monitoring. Only services with significant market presence and positive initial indicators proceed to our testing phase.
Phase 2: Anonymous Order Testing
We place genuine orders using different customer profiles, delivery addresses, and occasions to ensure representative testing. Each service receives multiple orders across various price points and arrangements to assess consistency.
Flower Quality Assessment
- Freshness upon arrival
- Arrangement design quality
- Flower variety and selection
- Longevity and bloom duration
- Seasonal appropriateness
Delivery Performance
- On-time delivery accuracy
- Packaging protection quality
- Driver professionalism
- Communication during delivery
- Missed delivery procedures
Customer Experience
- Website usability and design
- Ordering process simplicity
- Customer service responsiveness
- Problem resolution effectiveness
- Value for money assessment
Phase 3: Comparative Analysis
Results from all services are analysed using standardised criteria to ensure fair comparison. We consider price points, target markets, and service positioning to provide contextually appropriate recommendations.
Phase 4: Ongoing Monitoring
Services are retested quarterly to account for seasonal variations, operational changes, and quality fluctuations. Our recommendations are updated based on the most recent testing data.
Expert Credentials & Industry Authority
Professional Background
Our testing team combines expertise from floriculture, consumer advocacy, logistics, and e-commerce sectors. This multidisciplinary approach ensures comprehensive evaluation from both technical and customer perspective.
Our lead analysts have over 15 years of combined experience in:
- Professional floriculture and arrangement design
- Consumer product testing and evaluation
- E-commerce logistics and delivery systems
- Customer service quality assessment
- Market research and competitive analysis
Industry Recognition
Our testing methodology and recommendations have been recognised by:
- UK Consumer Choice Awards - Best Comparison Site 2024
- Digital Commerce Excellence Awards - Outstanding Research 2024
- British Retail Consortium - Consumer Advocacy Recognition
Media & Press
Our insights and recommendations have been featured in:
- The Guardian - Consumer Section
- BBC Radio 4 - You and Yours
- Which? Magazine - Partner Recommendations
- The Telegraph - Lifestyle Section
Transparency & Business Model
We believe in complete transparency about our business model and how we maintain editorial independence while providing free, comprehensive comparisons.
How We Fund Our Testing
Florize operates through affiliate partnerships with some of the services we review. When you click through to a service and make a purchase, we may earn a commission. This partnership model allows us to provide comprehensive, free comparisons while funding our extensive testing operations.
Editorial Independence Guarantee
Our testing methodology, rankings, and recommendations are never influenced by affiliate relationships. Services cannot pay for better placement, improved reviews, or preferential treatment. Our rankings are determined solely by testing performance across our standardised evaluation criteria.
Our Independence Commitments
- All flowers purchased with our own funds, never provided free by services
- Testing conducted anonymously without service knowledge
- Rankings determined by performance data, not commercial relationships
- Negative reviews published when testing results warrant them
- Clear disclosure of affiliate relationships on every page
- Regular methodology audits to ensure consistency and fairness
You can read our complete Affiliate Disclosure for detailed information about our business relationships and editorial policies.
Get in Touch
Have questions about our methodology, suggestions for services to test, or feedback about your experience? We'd love to hear from you.
General Inquiries
Questions about our reviews, testing process, or recommendations.
Email: hello@florizeflowers.com
Response Time: Within 48 hours
Media & Press
Interview requests, data inquiries, and media partnerships.
Email: hello@florizeflowers.com
Response Time: Within 24 hours